The Securities and Exchange Commission’s new marketing rule is effective this November. It provides a framework for advisor advertising on social media and marketing material. A major focus is on the use of performance data, client testimonials, third-party endorsements and other solicitations over the internet. Documenting the digital footprint will be required.

Failing to document or memorialize business communications is evidenced by major financial institutions being collectively fined more than $1 billion in 2022. To avoid noncompliance with new marketing rule, the deployment of archiving and and analytic technologies will be critical.

Key questions discussed in this report:

• How will the SEC Marketing Rule affect RIAs? 
• What marketing strategies should advisors adopt?
• How can technology support the new SEC Marketing Rule?

Companies Mentioned:

Abundo Wealth, ACA, Advisor I/O, AdvisorEngine, ArchiveSocial, Apple, AssetMark, Bank of America, BlackRock, BMO, Broadridge, CFA Institute, Citigroup, Commodity Futures Trading Commission (CFTC), Digital Safe, Envestnet/Tamarac, Facebook, Fidelity Investments, Financial Industry Regulatory Authority (FINRA), FMeX, FMG, Global Relay, Goldman Sachs, Google, Hearsay Social, Hootsuite, Instagram, Investment Adviser Association (IAA), J.P. Morgan, Jatheon, Jefferies, LinkedIn, MessageWatcher, Micro Focus, Microsoft, MirrorWeb, Morgan Stanley, Morningstar, New York Stock Exchange (NYSE), Orion, Pagefreezer, Proofpoint, Raymond James, RIA in a Box, Securities and Exchange Commission (SEC), SafeGuard Cyber, Seismic LiveSocial, Smarsh, Snappy Kraken, SS&C, TD Ameritrade, Telegram, TeleMessage, TikTok, Trustpilot, Twitter, Vestorly, Wealthtender, WebEx, WeChat, WhatsApp, YouTube, ZL Tech