Repairing the Front Office for Advisor Engagement

The premium placed by clients on personalization has resulted in a fragmented toolkit for advisors, with no single fintech solution meeting the needs of all comers. Tools spanning areas as distinct as ESG, tax planning, and behavioral analysis are often bundled or coupled with add-ons in a way that dampens efficiency and/or conflicts with the needs and preferences of the advisor.

A desire to increase advisor productivity has broadly shifted the wealth manager focus to the client segment with $1 million-plus in investable assets, a segment typically associated with the large broker-dealer or wirehouse. The growing channel of independent registered investment advisors, in particular, has embraced the use of flexible and personalized fintech engagement solutions to expand the advisor’s book across wealth segments. These solutions are embedded across key points of investor engagement, including onboarding, investment selection, disclosure, portfolio construction, and financial planning. This Javelin Strategy & Research report looks at how a strategic approach to integration will be needed to convert a disjointed set of tech solutions into a truly integrated workflow.

Key questions discussed in this report:

• What fintech providers are helping to increase client engagement?
• What areas of advisor workflow are impacted by engagement solutions?
• What can be done to integrate workflow for greater engagement efficiency?

Companies Mentioned:

Advisor360, AdvisorEngine, Anthropic, AssetMark, Atlas Point, BehaviorQuant, BlackRock Aperio, Box, Brinker, Capital Investments, CAIS, Carson Financial, Charles Schwab, OpenAI ChatGPT, Conquest Planning, DocuSign, Dropbox, Dynasty Financial Partners, eMoney Advisor, Envestnet, Fidelity Investments, FP Alpha, Google AI, HALO, Laserfiche, LPL Financial, Morgan Stanley, Morningstar Inc, Nitrogen Wealth, OneDigitalTrust, Orion Advisor Solutions, Orion Redtail, Plaid Inc, PreciseFP, Salesforce, Smarsh, SS&C Technologies, TIFIN Wealth Tolerisk, Wealthbox