Personalization 1.0: Have FIs’ Implementations Hit the Wall with Consumers?
- Date:February 06, 2018
- Author(s):
- Ken Paterson
- Research Topic(s):
- Merchant
- PAID CONTENT
Overview
Meeting customer expectations gets tougher for FIs in the digital age.
Feedback from recent surveys of U.S. consumers indicates that interest is waning in targeted offers from banks and credit unions. Customers’ disappointment with personalization extends to servicing performance as well. Are financial institutions being judged harshly against customer expectations?
Learn More About This Report & Javelin
Related content
The Evolution of Omnichannel Payment Strategies
Successful merchants are growing by meeting customers where they are, whether that’s in-store, online e-commerce, or on the go via their mobile devices. New technologies enable mer...
2025 Merchant Payments Trends
Trends in merchant payments in 2025 and beyond, focusing on platform value, a deliberate AI approach, and the pressure on fintechs to deliver results.
Making the Most of Tap-to-Phone Technology
Digital wallets are made possible by a chip in smartphones that enables the phones to function like payment cards when they’re tapped on an accepting terminal device. Now those sam...
Make informed decisions in a digital financial world