Overview
New Mercator Advisory Group Consumer Survey Provides Updated ATM Usage Metrics on the U.S. Market.
Mercator Advisory Group’s most recent report, North American PaymentsInsights, U.S.: Data Summary Report; ATM Usage and Preferences documents consumers’ current usage metrics of ATMs in the U.S. national market. The survey of 3,000 U.S. adults (December 2020) represents a continuation of a series of consumer and business surveys conducted annually by Mercator Advisory Group since 2009.
This Data Summary Report presents the survey results for U.S. consumers’ use of ATMs, through commonly-used graphs with core demographic breakdowns, for easy incorporation in planning/analysis documents. This is just one of multiple Data Summary and Analysis Reports on the United States for program subscribers from this survey, on topics including Buy Now, Pay Later lending, bill payment, subscription buying, fraud experiences, and effects of the COVID-19 pandemic.
“These survey results provide up-to-date baseline data for financial institutions and other stakeholders serving the U.S. market,” stated Amy Dunckelmann, Vice President, Research Operations at Mercator Advisory Group. “The U.S. continues as a dynamic market for the ATM industry.”
This report is 37 pages long and contains 26 exhibits.
One of the exhibits included in this report:
Highlights of this report include:
- ATM Usage: transaction types, transaction frequency, and locations used
- ATM Surcharges: willingness to pay surcharges, and use of surcharge-free networks
- ATM Deposits: frequency of deposits, willingness to use ATMs for deposits
- New Servicing Options: willingness to use new means of authentication at ATMs (e.g. biometrics), interest in new ATM transaction types
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