It’s not a slump. As mortgage industry mass layoffs continue, lenders polarize—those adjusting for lower volume vs. those creating the new normal.

Where are all the borrowers? The post-pandemic psyche of 2023’s digital borrower has shifted, and it’s not just about economics. Homebuyers and borrowers are hunting for a new type of digital lender and life coach. Javelin hands you the keys to access these gateway financial relationships.

This report evaluates treatments including rent-to-buy platforms, frenemy tech cooperatives, real estate investors, mergers and acquisitions, insourcing, and terminated talent, plus risks of denial such as the continued focus on rate and process over product and people.

Javelin forecasts emerging variants in home lending and prescribes digital-first options and tech-enabled remedies to capture leads and market share, boost conversion, and help ailing home lenders get better fast. 

Key questions discussed in this report:

• Where are all the borrowers? Do you have what they’re looking for?
• How will 2023−2024 digital home lender competition be different? Should you compete, buy, partner, or ignore?
• Which digital priorities should you choose to win or defend market share if you’re a bank, aggregator, fintech, investor, service provider, or disruptor?

Companies Mentioned:

Airbnb, BiggerPockets, Blackstone Real Estate Income Trust, Chase, Citra Living, Glance, GreenPath Financial Wellness, Home Partners of America, FlatMate, John Lewis Partnership, Landis Technologies, Lennar, Lloyds Banking Group, Match.com, Mortgage Mates, Rocket Mortgage, Sears, United Wholesale Mortgage (UWM), WeChat, WePay