Mobile Imaging: Going beyond Mobile Remote Deposit Capture to Bridge the Consumer Transaction Gap

As the smartphone-toting population crosses the 50% barrier, there are new opportunities and challenges to rethink and re-engineer the consumer transaction experience using new imaging technologies. Typing in a credit card number in an online environment is cumbersome; but in a mobile environment, it becomes a true impediment to a sales conversion. Mobile scanning of a payment card through the camera function of a phone offers a faster and easier way to transmit data—and a better way to close the sale. And instead of driving to deposit a check, consumers can now use an app and a camera phone to send a mobile deposit to a bank account. Currently, 64% of the top 25 retail banks by deposit offer mobile deposit, with many of the largest banks in the U.S. rolling out mobile remote deposit capture services in the past year. This report provides key information from selecting which mobile imaging services to offer, to successfully rolling out and targeting the services to reach broad adoption, to vendor coverage. Actionable survey information will be provided, including consumer adoption of mobile deposit, desire for specific new mobile imaging services, demographic marketing data, and key segments to target. In addition to consumer-data-driven analysis, the report includes up-to-date coverage of influential players’ movements in the space in order to provide best practices and recommendations.

Primary Questions:

• What is the current consumer adoption and likelihood to use mobile remote deposit capture?
• What are the inhibitors and growth factors for mobile remote deposit capture services adoption?
• What new use cases are being developed for mobile imaging?
• What demographic groups can be identified for targeted marketing for mobile imaging services?
• What are the constraints to adoption of mobile imaging services?
   

• This report is based on consumer data collected online from 3,492 respondents with mobile phones in June 2012.