Middle Market Creates a Renaissance for Commercial Card Rewards
- Date:July 30, 2014
- Author(s):
- Amy Hoke
- Research Topic(s):
- Commercial & Enterprise
- PAID CONTENT
Overview
In the last few years, smaller companies with smaller programs working with regional and second tier commercial card issuers began a resurgence of offering and adopting corporate card with reward programs. Mercator Advisory Group's newest research note, Middle Market Creates a Renaissance for Commercial Card Rewards, examines how in a competitive commercial card landscape, offering corporate card with a reward program provides a point of differentiation as well as a means for issuers to reward their smaller spending clients.
Smaller companies with smaller programs are mostly shut out from rebate eligibility by the bigger issuers, according to this research from Mercator Advisory Group’s Commercial and Enterprise Payments Advisory Service. Additionally, regional and second tier issuers don’t have deep enough pockets to be able offer smaller programs cash incentives for spend. This has caused a resurgence of commercial card rewards.
The research note is 9 pages long and contains 4 exhibits.
Companies mentioned in this research note include Chase, J.P. Morgan, MasterCard, U.S. Bank, Visa
Members of Mercator Advisory Group's Commercial and Enterprise Payments Advisory Service have access to this report as well as the upcoming research for the year ahead, presentations, analyst access and other membership benefits.
One of the exhibits included in this report:
Highlights of the research note include:
- The inner workings of a reward program
- Issuers’ offerings
- Should companies opt for reward programs
- Rewards vs. rebates
- Outlook for future rewards adoption
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