Microsoft’s Acquisition of Nokia: A Strategy for Mobility
- Date:May 12, 2014
- Author(s):
- Pradeep Moudgal
- Research Topic(s):
- Emerging
- PAID CONTENT
Overview
Will there be a viable third mobile operating system?
Microsoft has been in the news a lot lately—naming a new CEO, acquiring smartphone manufacturer Nokia, and introducing free access to Microsoft Office 365 via mobile devices and tablets. Microsoft Windows Phone OS global market share is relatively small for now, but Microsoft’s new mobile and cloud-first strategy may well capture market share from competitors. This Viewpoint will bring the reader up to date on what the acquisition portends for the company’s mobile point-of-sale and mobile banking strategies for the future.
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