This original report, sponsored by Finastra, explores the relationship between primary bank status and the propensity for a consumer to borrow, including with the reasons why a primary bank may not be the first stop for existing customers on the hunt for a new loan, and the digital strategies that small and midsized banks and credit unions can deploy so as to be their customers' last stop on the lending journey.

This research report was independently produced by Javelin Strategy & Research. Javelin Strategy & Research maintains complete independence in its data collection, findings, and analysis.