The technology divide between self-directed and advised investor segments is disappearing. All investor segments are proactive, curious, independent, and tech-savvy. What differentiates them from each other has more to do with life stage and financial product ownership. For advised investors, user experience and functional gaps on their primary wealth management platform have them turning to third-party providers, the same ones used by self-directed investors.
Advisors, platform providers, and financial institutions must continue to align with and deliver value to advised investors with digital and human advisory experiences, and market turbulence provides an additional opportunity. As the advised and self-directed segments converge on similar needs for functionality and investment planning, there is a new window of opportunity for wealth managers to bridge their value proposition across a shrinking segment divide. Market volatility will enhance the advisory value proposition to all segments, including the traditionally self-directed investor, if delivered correctly.
Key questions discussed in this report:
- How has advised investor digital engagement changed in 2022 compared with last year?
- How have the traditional lines between advised and self-directed investors blurred?
- How do advised investors communicate through and use their wealth manager online portals?
- Why are investors still seeking third-party financial tools and how can wealth management portals benefit?
Amazon, Addepar, AdvisorEngine, AdvisorPeak, Charles Schwab, Circle Black, Envestnet, Fidelity, Goldman Sachs, Google, JPMorgan, JPMorgan Chase, Lumiant, Mint, Morningstar, Orion, Panoramix, Paypal, Personal Capital, Quicken, Robinhood, SigFig, SS&C Black Diamond, Truebill, UBS, Vanguard, Venmo, WhatsApp, Zelle
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