Interaction and Advice via Evolving Banking Channels

New research from Mercator Advisory Group examines technologies in use by financial institutions to meld self-service and semi self-service in different channels

- In new research, Interaction and Advice via Evolving Banking Channels, Mercator Advisory Group reviews practical ways in which banks and credit unions and other financial institutions (FIs) are reducing their number of redundant branches yet enhancing the customer experience overall. New technologies and models are discussed that use self-service and assisted-service channels to complement branch capabilities and gain opportunities engage the customer further for purposes of cross-selling and up-selling.

"By leveraging newer technologies like intelligent deposit/deposit automation ATMs, video-enabled ATMs, and personal teller machines, kiosks, and tablets to assist customers, FIs have added significant value to the relationship," comments Ed O'Brien, director of Mercator Advisory Group's Banking Channels Advisory Service and author of the report.

This report is 19 pages long and has 12 exhibits.

Companies mentioned in this report include: Bank of America, Chase, Wells Fargo, Cisco, Diebold, and NCR.

Members of Mercator Advisory Group Banking Channels Advisory Service have access to this report as well as the upcoming research for the year ahead, presentations, analyst access and other membership benefits.

Please visit us online at www.mercatoradvisorygroup.com.

For more information and media inquiries, please call Mercator Advisory Group's main line: (781) 419-1700, send e-mail to info@mercatoradvisorygroup.com.

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