Gift Cards Remain at the Top of Holiday Shopping Lists
- Date:December 04, 2013
- Author(s):
- Ben Jackson
- Research Topic(s):
- Prepaid
- PAID CONTENT
Overview
Amounts spent on prepaid gift cards in the U.S. will grow in the 2013 holiday season. Mercator Advisory Group’s holiday forecast of loads in the In-Store Gift Card segment of closed-loop prepaid cards predicts that the business will continue to grow. While most of the cards will be plastic, new distribution channels offer retailers new ways to engage customers.
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