Overview
Fraud has always been a challenge for the gift card market, and recent years have seen an increase in the number of cases and total financial losses. Despite this trend, recent advances in technology are helping in fraud prevention and detection, and future iterations are likely to prove still more useful. By incorporating artificial intelligence and machine learning tools into their arsenal of fraud services, merchants can make their defenses more robust and adaptive. With the use of advanced technology, it is increasingly possible for gift card fraud to not only be detected but prevented altogether.
Learn More About This Report & Javelin
Related content
2025 Prepaid Holiday Preview: Gift Cards Could Provide Safe Harbor
With retailer preparations for the 2025 holiday shopping beginning in earnest, Javelin Strategy & Research highlights the chaotic retail environment, economic impacts on consumer c...
Javelin Prepaid Consumer Sentiment: 3-Year Trend Highlights
As Javelin’s research into consumer sentiment toward prepaid products completes its third year, the findings highlight relative stability in most products, and that’s significant i...
Prepaid Is Positioned to Bridge Gaps in Agentic Commerce
Announcements from Visa and Mastercard about the imminence of AI-driven purchasing agents that will act on behalf consumers have made a big splash. But underneath the dazzling view...
Make informed decisions in a digital financial world