Overview
Establishing regular interaction between the customer and the financial institution promotes a relationship that works for both.
Engaging customers more frequently by using techniques found in mobile and online games will help banks, credit unions, and other financial institutions strengthen their relationships and offset the decline in engagement due to declining branch visits. Fortunately, financial institutions already have a head start through the points and cash back loyalty and reward programs they already offer on credit cards they issue.
Learn More About This Report & Javelin
Related content
Embedded Finance: What Do Merchants Want?
Software companies are fast becoming a source of financial services for small- and medium-sized businesses, and this brings up a host of questions for banks and software companies ...
How Recurring Payments Through Subscriptions Drive Business Growth
Subscriptions are flourishing, in line with rising generations of consumers who value accessibility to services over the ownership of things. With those subscriptions come recurrin...
Visa and Mastercard Settle With Merchants: What Does It Mean?
The recent settlement of a class-action lawsuit pitting merchants against card networks Mastercard and Visa is attention-getting, not least of all for the $30 billion price tag. Me...
Make informed decisions in a digital financial world