Employee Prepaid Cards Will Be a $27 Billion Market By 2025

Combat employee turnover through employee engagement and recognition programs using employee prepaid cards.

Prepaid cards have a wide range of applications in the workplace: employee appreciation, service recognition, holidays, birthdays, safety, wellness, and referrals. These use cases created a market for B2B employee reward programs. The market became particularly salient during the "Great Resignation,” as employers wished to promote engagement, boost morale, and retain employees. It is particularly alarming that in the last half of 2021 nearly half (45%) of all workers considered leaving their current organization. Turnover is expensive, and employers need to curtail employee attrition. The cost of replacing an employee has been estimated to be one-half to two times the employee's annual salary. One of the ways to combat turnover is through strong employee engagement and recognition programs.

This report is 13 pages long and has 5 exhibits.

Companies mentioned in this report include: Achievers, Amazon, Awardco, Blackhawk Network, Google, Incentive Research Foundation, InComm, Microsoft, Ncentiva, Phobio, Preciate, Prepaid Technologies, Recognize, Society for Human Resource Management, Target, TisBest Philanthropy, Visa, Walmart, WorkStride.