10 years ago, the concept of marketplace lending was a quirky idea that intrigued a few venture capitalists. Today, marketplace lenders are some of the fastest growing, most innovative firms in the U.S. financial industry. Through the sophisticated application of technology, these new lenders are driving tremendous operational efficiencies and profitably fulfilling consumer lending needs that have historically been underserved by traditional banks. With an overwhelming amount of investment money and publicity flowing into the marketplace lending industry and regulation slowly coming into focus, it is clear that this new class of financial service providers is set to fundamentally disrupt the status quo.

Mercator Advisory Group’s research report, The Disruptive Potential of Marketplace Lending in the U.S. Consumer Credit Market, explores what exactly that disruption will look like, both in terms of the impact to the $3.4 trillion U.S. consumer credit market as well as the broader strategic implications for established banks and credit card issuers.

“The success of marketplace lenders has captured attention,” comments Alex Johnson, Senior Analyst at Mercator Advisory Group and one of the authors of the report. “Marketplace lenders are to lending technology what Google is to self-driving cars, a wake-up call for incumbents in their industry.”

This report contains 27 pages and 11 exhibits.

Companies mentioned in this report include: Affirm, Amazon.com, AuxMoney, AvantCredit, Billfloat, BitBond, Blackhawk Investments, C2F0, Capital for Merchants, CBAC, CBW Bank, CircleBack Lending, CommonBond, Contigo Financial, Cozy, DriverUp, FairFinTech, FastPay, Financeit, FOLIOfn, FundingCircle, Genesis Financial, Green Note, GreenSky, Groundfloor, Jimubox, Kabbage, Kiva, Kreditech, Leaf, Leaseo, Lenddo, Lending Club, LendingHome, LendInvest, LendKey, LendSocial, Lendup, Lighter Capital, Millennium Trust Company, Money360, Nexkap, OnDeck Capital, Orchard, PayPal, Peerform, Prosper, Puddle, QuarterSpot, Realty Mogul, Rong360, Sequorum, SmallKnot, SocietyOne, SoFi, SpringLeaf, Square, StreetShores, Swift Capital, The Bancorp Bank, The Recievables Exchange, Think Finance, UpgradeUSA, WebBank, Wonga, YadYap, Zest Finance, and Zopa.