The Demographics of Card-Linked Installments: Credit Issuers’ Answer to BNPL
- Date:July 17, 2025
- Author(s):
- Ben Danner
- Report Details: 6 pages, 2 graphics
- Research Topic(s):
- North American PaymentsInsights
- PAID CONTENT
Overview
Card-linked installment plans, offered by credit card issuers, are a competitive response to fintech-led buy now, pay later solutions and are being increasingly adopted by consumers. Javelin’s data illuminates consumer usage trends, provides demographic insights, and underscores the strategic advantages banks hold through established customer relationships.
Companies Mentioned:
Affirm, American Express, Chase, Citi, Klarna, TD Bank, U.S. Bank
About this series:The Primary Data Snapshot series showcases changing financial behaviors, attitudes, and decisions that emphasize the urgent need to fundamentally rethink the entire payments experience. |
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