From insurance and payment assistance programs to credit cards and deposit accounts, ancillary products that either support consumer loans or complement them help lenders provide a better borrower experience and increase revenue. This report examines the most popular products offered in cross-selling, as well as the strategies lenders need to use to incorporate them into the lending process. It also assesses consumer expectations about how products are marketed and sold.
Key questions discussed in this report:
- How can lenders successfully cross-sell to existing customers and new prospects?
- What are the most pressing changes to the cross-sell dynamic for lenders and consumers?
- What risk is involved, and how can it be mitigated?
Consumer data in this report was collected via an online survey fielded in April 2020 of 1,000 consumers who obtained one or more mortgage, home equity, auto loan, lease, or subscription financing product on or after January 2018.
Learn More About This Report & Javelin
Banks and credit unions provide a digital shopping experience that can lead customers to pick an ill-suited credit card and put an FI at risk of costly “silent churn.” In contrast,...
Every year, millions of people from around the globe legally enter the United States but struggle to line up banking and lending services because they lack standard documentation, ...
The outlook in digital lending in the year ahead will focus on three key areas: the prospect of regulatory clarity on popular products such as buy now, pay later loans and earned w...