The Cost of EMV and the Credit Card Issuer Investment Decision
- Date:February 27, 2013
- Author(s):
- Michael Misasi
- Research Topic(s):
- Credit
- PAID CONTENT
Overview
The EMV standard derives much of its value from its ability to prevent fraud, and European issuers have testified to the technology's effectiveness in this area. But U.S. banks are wondering, "Is the reduction in counterfeit fraud sufficient to justify the investment?"
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