Digital banking fails whenever customers must reach for paper, pencil, and calculator. Worse, it happens all too commonly in the course of tackling basic chores such as paying a bill or moving money — especially for customers who live paycheck to paycheck, in a near constant state of financial anxiety. Banks, credit unions, digital banking vendors, and fintech players will focus on solving the complexities of cash-flow projection to stand apart from rivals in digital banking.
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An overview of three trends that will be critical for the banking industry to address in the coming year.
Javelin analyzed the homepages of mobile banking apps of the top five U.S. banks to determine what personality each bank projects to its customers. The apps place the greatest emph...
In a world of commoditized banking services, financial institutions must confront a historically weak area to differentiate themselves from the crowd. By focusing on their customer...