Small but Mighty, the Canadian Prepaid Market Is Experiencing Incredible Growth

Mercator Advisory Group’s most recent report, Canadian Prepaid Market: Rapid Growth and Developing Opportunities, pulls from both primary and secondary data to develop an overview of the Canadian market. While relatively small, the market is growing rapidly and presents significant opportunities for prepaid issuers.

The report examines the driving forces behind the industry’s remarkable growth and identifies recent market developments. After identifying some of the most compelling opportunities for involvement with the prepaid industry in Canada, the report concludes with recommendations for the reader.

“While prepaid serves as an important tool for under-banked Canadians, this is insufficient to explain the incredible growth of the Canadian prepaid market. In 2021, the Canadian open-loop prepaid market reached an estimated $US 6.9 billion, up 80% from 2019. The market is expected to nearly double within the next four years, forecast to reach US $13.7 billion by 2025. By comparison, the U.S. open-loop prepaid market has grown by 53% since 2019 and is projected to grow 29% by 2025, when it is expected to reach a total of US $735 billion. As these data indicate, the U.S. market is much larger than that of its neighbor to the north, but the Canadian prepaid market is growing significantly more quickly,” stated the author of the report, Laura Handly, senior analyst at Mercator Advisory Group.

This report is 14 pages long and contains 4 exhibits.