Bird-watching Reveals Only Part of the Sophisticated American Express Prepaid Plan
- Date:October 29, 2013
- Author(s):
- Ben Jackson
- Research Topic(s):
- Prepaid
- PAID CONTENT
Overview
American Express realizes that prepaid cards are not solely for people without bank accounts, and has designed its prepaid strategy to engage multiple customer segments, including people who prefer debit cards.
Learn More About This Report & Javelin
Related content
20th Annual U.S. Closed-Loop Prepaid Card Market Forecast, 2023-2027
Closed-loop prepaid programs continue to emerge from the chaos of the COVID-19 era. In this annual report, Javelin Strategy & Research takes a look at the market for closed-loop pr...
2024 Trends & Predictions: Prepaid Payments
Issuers of prepaid products face many opportunities to refine their offerings in the coming years, including sharpening the commitment to and messaging about going green, looking t...
SNAP Prepaid Cards: Operating on a Restricted Network
The Supplemental Nutrition Assistance Program—SNAP—isn’t administered like other government benefits programs, which distribute monies to eligible individuals through bank accounts...
Make informed decisions in a digital financial world