Bird-watching Reveals Only Part of the Sophisticated American Express Prepaid Plan
- Date:October 29, 2013
- Author(s):
- Ben Jackson
- Research Topic(s):
- Prepaid
- PAID CONTENT
Overview
American Express realizes that prepaid cards are not solely for people without bank accounts, and has designed its prepaid strategy to engage multiple customer segments, including people who prefer debit cards.
Learn More About This Report & Javelin
Related content
21st Annual U.S. Closed-Loop Prepaid Card Market Forecast, 2024-2028
Closed-loop prepaid programs continue enjoying strong growth across the breadth of the industry. In this annual report, Javelin Strategy & Research takes a look at the market for c...
2024 Prepaid Regulatory Update: Playing by the Rules
Javelin’s annual update covers how economic and regulatory issues are affecting the prepaid card market. This report covers direct and broad-scale regulatory changes occurring in 2...
2024 General-Purpose Reloadable Card Program Scorecard
The first General-Purpose Reloadable Card Program Scorecard by Javelin Strategy & Research evaluates 10 major card programs across a variety of features, looking at the programs th...
Make informed decisions in a digital financial world