Overview
Artificial intelligence and its potential to transform merchant operations has been a hot topic for some time. At the National Retail Federation’s annual conference in New York in mid-January, the focus sharpened, with industry leaders talking about ways to harness AI, smartly develop use cases, and make meaningful enhancements to merchant offerings and consumer shopping experiences. This Javelin Strategy & Research impact note assesses those conversations and offers recommendations for advancing the deployment of AI for merchants and their providers.
Data sits at the center of the issue. Good, relevant data is needed to feed the AI models that can help merchants put more incisive recommendations in front of customers, provide better journeys through the shopping experience, and employ AI solutions that make merchants’ lives easier. Merchant services providers will have to take the lead in guiding their merchant clients—who generally aren’t data experts—toward the better cultivation and use of data.
Learn More About This Report & Javelin
Related content
In-House Payment Options for Merchants: Time for a New Look
The big household names in retail, in-store and online, have always offered customers the most choices of ways to pay, along with deferred terms like layaway or installment credit....
AI in the Payments Ecosystem
Merchants and payment service providers are working diligently to turn the promises of artificial intelligence into tangible business advantages. AI promises to deliver new levels ...
Agentic Commerce and Merchants: Get Ready for a New Reality—and Some Turbulence
AI-powered agentic commerce could represent a fundamental recasting of the purchasing dynamic, which has always put ultimate decision-making in the hands of consumers. Transforming...
Make informed decisions in a digital financial world