Overview
Mercator Advisory Group Releases Payments Industry Research - A Gen-All Perspective on Adoption of New Mobile Payment Technology
As a compass directs and aids in navigation, consumer generational preferences provide direction as they influence mobile payment technology usage and future adoption. Analyzing the behaviors of generational groups helps guide us towards a better understanding of the varying differences and state of behavior within these cohorts. We will examine generational preferences, using smartphones to pay for purchases, adopting the use of digital wallets, and merchant-specific app payment technology
Mercator Advisory Group's most recent report, 2022 North American PaymentsInsights: Navigating Mobile Payment Technology Adoption, analyzes the informed and savvy shopper's preferences and influences regarding use of mobile payment technology and digital payment adoption. Purchasing behaviors of consumers are highlighted and compared as they make purchases in stores, in apps, and on the web.
The report is based on the North American PaymentsInsights survey, administered in 2021 to a U.S. nationally representative sample of 3000 consumers, ages 18 years or older.
“User preferences are vital influences on smartphone adoption, which seem to be a low-risk option for most. However, the adoption of digital wallet technology seems to be a concern for some.” says Amy Dunckelmann, VP, Research Operations at Mercator Advisory Group.
This report in slide form is 43 pages long.
One of the exhibits included in this report:
Navigating Mobile Payment Technology Adoption
Highlights of this report include:
- Mobile Phone Ownership
- Online and In-Store Use
- Mobile Phone Usage across Generations
- Digital Wallets
- eWallets vs. Universal ePayments
- Payment with loyalty app
- Discounts and Other Benefits
- Mobile payment Technology Adoption
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