2015 Identity Protection Services: Business-to-Business Market
- Date:July 13, 2015
- Author(s):
- Test
- Report Details: 47 pages, 16 graphics
- Research Topic(s):
- Fraud Management
- Fraud & Security
- PAID CONTENT
Overview
The business-to-business (B2B), or affiliate, market for identity protection services (IDPS) consists of all IDPS subscriptions offered to consumers through intermediaries rather than sold directly from the company offering the service. Most prominently, this includes event-based subscriptions, such as when consumers are offered a free or subsidized subscription following identity fraud or a data breach. However, it also encompasses a wide array of secondary sellers such as financial institutions (FIs), card issuers, employers, insurance companies, and even telecoms. These businesses may offer the services as a standalone product or bundle it with the services they already offer.
This partnership offers a powerful mechanism for both the originator of the service and the institution reselling it to extend their reach. The reseller is able to offer a service outside its normal scope as an added value for its clients. Typically, the IDPS service is rebranded from the originator to the reseller. In return, the originator is immediately granted access to up to tens of millions of potential customers, with little marketing effort on its part. The originator can gain revenue from not only fees paid by the reseller, but from the end customers who extend their subscriptions into a full-service direct-to-consumer subscription.
Primary Questions:
- How are data-breach-related offerings affecting the identity protection market?
- How does the B2B market differ from the business-to-consumer (B2C) IDPS market?
- What influences attrition rates among IDPS subscribers?
- How can IDPS providers encourage subscribers to transition from free to paid subscriptions?
- How are regulatory actions affecting IDPS providers?
Companies Mentioned:
Affinion | Discover | JPMorgan Chase |
American Express | Europ Assisatance | LIfeLock |
Bank of America | EZSheild | ProtectMyID (Experian) |
Capital One | Identity Force | TransUnion |
CSID | IDT911 | U.S. Bank |
D+H | Intersections |
Methodology
Consumer data in this report is based on information gathered from several Javelin surveys administered in 2014. Data was gathered and weighted to reflect a representative sample of the general U.S. population.
- A random-sample panel of 3,100 respondents in an August/September 2014 online survey.
- A random-sample panel of 5,000 respondents in a November/December 2014 online survey.
- 13 IDPS vendors serving the partner/resale market were surveyed.
Book a Meeting with the Author
Related content
Avoid the Fake: How AI Can Stop Bank Impersonation
Bank impersonation scams are on the rise and getting harder to detect. Criminals are using stolen information and crafting convincing messages to pose as banks, leaving victims in ...
Deepfake Accountability: Overcoming Hurdles to Effective Legislation
Deepfakes are not new to the financial services industry, nor are they a new threat to consumers. But artificial intelligence has contributed to the rapid increase in deepfake-rela...
Account Takeover: Static Authentication Enables Access Without Confirmation
Account takeover (ATO) is surging, and the problem is getting dimensionally worse. Banks that rely on outdated, one-time authentication and static identity verification strategies ...
Make informed decisions in a digital financial world