Mobile banking gained 10 million new users in 2012.  Smartphones continue to surge in adoption over feature phones. Rising tablet adoption of more than double in the next five years promises to transform mobile banking once again. What will the forecast be for the next five years? What does 2017 hold for mobile banking?

Javelin presents findings for mobile banking offerings at the 4 largest banks, large regional banks, community banks, and credit unions, enabling financial institutions (FIs) to benchmark themselves against the top performers in their respective banking category. Credit unions are outperforming community banks in mobile banking, with nine out of ten credit unions offering web-based mobile banking.

Javelin’s mobile industry analyst, Mary Monahan details a five year forecast for the U.S. consumer mobile market including mobile banking adoption and the technology drivers like mobile phone and tablet adoption.  Join us as we discuss mobile banking strategies to leverage Android and Apple operating systems.

During the webinar, Mary will answer:

  • What is the difference between the rate of adoption of mobile banking at giant institutions and that at midsize, regional, or community banks and credit unions?
  • What are potential roadblocks for consumers who have not tried mobile banking, and what can financial institutions (FIs) do to minimize them?
  • What will mobile banking adoption look like in the next five years, and how quickly will it grow?
  • How should banks and credit unions position themselves to succeed as mobile banking institutions?