Navigating the Rising Tide of Ecommerce Fraud with Consumer-Approved Authentication Solutions
- Presented by :
- Test
- Research Topic(s):
- Tech & Infrastructure
- Fraud Management
- Paid Content
The gradual proliferation of EMV over the coming years is expected to greatly reduce card fraud at the point of sale. Subsequently, fraudsters armed with compromised payment data will focus on the thriving online retail market. With card payments making up 84% of the volume of online retail transactions, improved online payment authentication is critical for preventing card-not-present fraud, both today and in an EMV-enabled future.
Join Al Pascual as he explores several emerging solutions that offer less intrusive ways to authenticate consumers for online and mobile payments, such as the recently improved 3-D Secure platform and Fast Identity Online (FIDO). Javelin will explore consumers’ attitudes and willingness to adopt new forms of authentication during e-commerce and m-commerce transactions, while addressing merchant concerns of reducing friction during the checkout process.
During this webinar, Al will address:
- What challenges do stakeholders face in authenticating online and mobile retail payments?
- How do consumers perceive various authentication solutions?
- How do underlying payment technologies affect the need for authentication?
- Which solutions are best suited to tackle both present and future authentication challenges?