Back by popular demand, this encore session offers a deeper look at Javelin Strategy & Research’s newly released B2B Gift Card & Incentive Market Update, first unveiled at the RGCA Forum. 

Javelin will revisit the most important findings, including updated market sizing, emerging trends, and shifting buyer dynamics, and explore how this $44B channel is influencing loyalty strategy, fraud risk, and incentive delivery models. Attendees will gain practical insight into what the data means for brands, gift card providers, and incentive program operators navigating a rapidly evolving market. 

All are welcome to attend.