Ascent of the Emerging Mass Affluent Investor
- Date:October 27, 2023
- Author(s):
- Greg O'Gara
- Report Details: 11 pages, 5 graphics
- Research Topic(s):
- Digital Wealth
- PAID CONTENT
Overview
Emerging mass affluent investors ($100,000 to $250,000 in investible assets) are embracing banking and investment tools with an ardor that demands the attention of traditional wealth managers. Millennials, in particular, require a new generation of integrated digital services. Rising credit needs should be supported by liquidity tracking and spending optimization tools, for example.
As artificial-intelligence--powered analytics and data connectivity allow financial institutions to deliver consolidated access to brokerage and banking for a hyper-customized financial experience, face-to-face advisor interaction proves to be important. Matching needs to digital tools alone is rendered difficult by the diversity of this segment. And recent developments at Edward Jones and JPMorgan Chase underscore the strategic importance of a strong branch presence. Understanding investors from behavioral, demographic, and cultural/family perspectives offers a way to successfully compete for these clients.
Key questions discussed in this report:
- Who are the emerging mass affluent (EMA)?
- What are the financial and technology needs of this segment?
- How can wealth managers better serve these investors?
Companies Mentioned:
Access Softek’s EasyVest, Edward Jones, Charles Schwab, Citi, Digit (recently rebranded Oportun), eMoney (Fidelity Investments), Envestnet, Fidelity Investments, JPMorgan Chase, MoneyGuidePro (MGP), Ntropy, Plaid, PortfolioPilot, U.S. Bank, Wells Fargo
Learn More About This Report & Javelin
Related content
Art Meets Fintech: Curating the Future of Wealth Management
The world of art collecting and investment, once the province of ultra-high-net-worth investors, is being made more accessible by a range of fintechs offering a variety of ownershi...
T+1: Balancing Efficiency, Risk, and Global Coordination
As the United States implements a T+1 settlement cycle in securities transactions, the country is poised to achieve a significant milestone. Successful preparation for the cycle, w...
Financial Planning Platforms Get Savvy
Pressure is mounting for tech vendors that cater to registered investment advisors to grow market share while the pool of financial advisors remains relatively static. In tandem, t...
Make informed decisions in a digital financial world