Overview
When teen heartthrob Justin Bieber signed on to promote a prepaid debit card created by BillMyParent, the profile of "tween Cards" got a big boost. Cards and accounts targeting underage consumers and their parents have had a slow start in the market, but with consumers' increased reliance on electronic payments, more feature-rich and mobile enabled account management tools, a new segment of the underserved market may be poised to make some gains.
Book a Meeting with the Author
Related content
State of Debit 2026
Despite headwinds that include significant financial strain on consumers despite a broadly stable economy, debit remains resilient—especially among younger consumers and lower inco...
The Target Circle Card Program: If at First You Don’t Succeed, Try Again
Target Circle Card program is a standout loyalty program for offering credit and debit card products. However, the program is under pressure, and there are lessons to be learned. F...
2026 Debit Payments Trends
For decades, the checking account has served as the foundation on which all consumer and business payments have rested. But that stability is now beginning to give way to the seemi...
Make informed decisions in a digital financial world