The Visa Developer Platform: Opening the Gates to Innovation

Research from Mercator Advisory Group titled The Visa Developer Platform: Opening the Gates to Innovation identifies how Visa has opened up its network to the widest possible range of developers by creating a sandbox that all developers are free to play in. This approach is entirely new, and if it succeeds in generating innovation, it will become the model for other networks, acquirers, and perhaps innovative issuers. The research note also provides a nontechnical guide to the services that have been API enabled so businesses can quickly grasp how these application programming interfaces (APIs) can be used in their environment to better engage existing customers and create new business opportunities.

“Visa has turned the payment application development model on its head,” said Tim Sloane, VP, Payments Innovation, at Mercator Advisory Group and author of report. “By making a sandbox available to all developers that safely mimics the Visa network, developers are free to innovate with no investment. In return, Visa and its partners have the opportunity to identify and select the solutions that show the most promise. Obviously payment applications must ultimately be sponsored by an entity that is obligated to protect the network, but the sandbox lets developers show everyone one they can accomplish which should make finding a trusted Visa partner much easier. This approach will have ramifications for issuing banks, merchant banks, merchant acquirers, and ISOs.”

This note is 19 pages long and has 1 exhibit.