The Cost of EMV and the Credit Card Issuer Investment Decision
- Date:February 27, 2013
- Author(s):
- Michael Misasi
- Research Topic(s):
- Credit
- PAID CONTENT
Overview
The EMV standard derives much of its value from its ability to prevent fraud, and European issuers have testified to the technology's effectiveness in this area. But U.S. banks are wondering, "Is the reduction in counterfeit fraud sufficient to justify the investment?"
Book a Meeting with the Author
Related content
Klarna Gets Its Wrist Slapped Again: BNPL Brings Volume, but Not Credit Quality or Profits
Klarna’s buy-now, pay-later model is colliding with global regulation. A Netherlands court has invalidated consumer debts, ruling BNPL creates credit obligations—despite zero inter...
Co-Branded Credit Cards Smoke, Private Labels Choke
Co‑branded credit cards thrive when financial institutions and consumer brands join to create value neither could deliver alone. When designed well, these partnerships fuel custome...
2026 Credit Card Risk: Happy Days are Here Again (For Top Issuers)
The year bodes well as 2026 approaches the end of the first quarter. Economic indicators are strong, the credit card market is growing at a healthy rate, and credit cards rem...
Make informed decisions in a digital financial world