Overview
Helping prepaid card programs engage customers and drive
behaviors with behaviorally designed incentives
PayPerks Inc. uses sweepstakes-like tools to encourage prepaid card holders to complete financial education modules online or via mobile phone and to complete tasks like cardholder registration or opening savings accounts. Cardholders get the chance to win monetary prizes that are deposited to their cards.
Book a Meeting with the Author
Related content
Beyond The Card: Preparing for the A2A Economy
Account-to-account payments will grow in importance, but they are unlikely to displace cards as the dominant retail payment method in the U.S. because consumers remain attached to ...
Debit Network Control: The Battleground Is No Longer Just Rates
Debit networks are being reshaped by regulation, shifting transaction mix toward e-commerce and digital wallets, and increased competition extending into card-not-present environme...
Debit Payment Data: A Business Strategy, Not Just an Initiative
Data is the most important tool for financial institutions to make strategic decisions and forecast the future. By organizing payment and customer data across systems, banks can cr...
Make informed decisions in a digital financial world