Bird-watching Reveals Only Part of the Sophisticated American Express Prepaid Plan
- Date:October 29, 2013
- Author(s):
- Ben Jackson
- Research Topic(s):
- Prepaid
- PAID CONTENT
Overview
American Express realizes that prepaid cards are not solely for people without bank accounts, and has designed its prepaid strategy to engage multiple customer segments, including people who prefer debit cards.
Book a Meeting with the Author
Related content
2026 Prepaid Payments Trends
Prepaid card programs motor along while innovation bubbles beneath the service. In the coming year and beyond, Javelin sees three major themes playing out in the space. First, the ...
22nd Annual U.S. Closed-Loop Prepaid Card Market Forecast, 2025-2029
Closed-loop prepaid programs continue to grow load volumes across the spectrum of use cases. In this report, Javelin Strategy & Research continues its annual assessment of closed-l...
2025 General-Purpose Reloadable Card Scorecard
The second annual General-Purpose Reloadable Card Scorecard by Javelin Strategy & Research evaluates 16 major card programs across a variety of features, looking at the programs th...
Make informed decisions in a digital financial world