Sophia Gonzalez
Analyst, Debit Payments
Sophia is a research analyst at Javelin supporting the Debit practice.
Prior to Javelin, Sophia worked as a consulting analyst at Visa. Her quantitative analyses focused on pricing models to empower client strategy and optimize processing. She has contributed to a wide variety of projects including new product development, market adaptation, and consumer insights.
Sophia has a Bachelor of Science degree in statistics.
Latest Insights
Cultivating Financial Savvy and Customer Loyalty: Debit Products for Kids and Teens
Debit products aimed at kids and teenagers are highly useful financial services: They allow parents to help their kids build strong financial habits and offer a pathway to deeper r...
Eco-Focused Payment Cards: It Pays to Be Green
As financial institutions and card issuers increasingly embrace sustainable practices with their card programs, they’re also finding a way to engage their customers with innovative...
Get Out Your Wallet: Gen Z Debit Payment Preferences
Generation Z—those born from 1997 to 2012—is coming of age and moving steadily toward greater financial maturity. Members of this generation differ from their elders in significant...
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