Craig Lancaster
Senior Analyst, Content Specialist
Craig is an analyst/content specialist with the Digital Banking team at Javelin Strategy & Research. He comes to Javelin after a long career as a print and digital journalist, where he specialized in content editing, coaching of writers, and the packaging of information.
Most recently, he was a senior editor at The Athletic and a longtime freelance contributor to Javelin as an editor and a writer before joining the team full time.
Craig is also the author of several novels and a collection of short stories, work that has received regional, national, and international awards and has been translated widely. His essays, journalism, and fiction have been published by Writer’s Digest, Montana Quarterly, the Dallas Morning News, the San Jose Mercury News, and others.
Latest Insights
Pitching Personal Loans With Purpose
Personal loans are not viewed by borrowers as generic lines of credit but rather as ways to meaningfully advance their lives. Banks have an opportunity to position themselves as ap...
ChatGPT’s Plaid Partnership Moves AI’s Data-Driven Advice Outside the Bank
OpenAI’s announcement that ChatGPT Pro users can now connect their accounts to the service to bolster financial conversations lands squarely in an area of susceptibility for most b...
Designing Gamification for Ongoing Digital Banking Engagement
Engagement with digital banking remains frequent but shallow, leaving significant value untapped by customers. Better gamification—designed around behavior, habits, and trust rathe...
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