2013 Gang of Five: Apple, Google, Amazon, Facebook, and Paypal-eBay: Threat of the Mobile Wallet Disruptors

The stakes are high with an existing U.S. market of over $4 trillion up for grabs, yet so far no single entity has been able to crack the code for mobile wallets. The Gang of Five — Apple, Google, Facebook, Amazon and PayPal (eBay) — threatens to disrupt the payments ecosystem as the mobile-social technology cycle takes off and mobile wallets come to the fore. With combined revenues in 2012 totaling almost $300 billion, each member of the Gang of Five has different strategies to success, but all are building network platforms to dominate consumer time and attention for monetization efforts. Javelin’s TIP (trust, innovation, and privacy) model for mobile wallets is used to analyze the current ecosystem and rank the Gang of Five brands against the existing contenders, the major payment networks, financial institutions, and mobile network operators. This report details which institutions are winning and losing, and which mobile features will gain consumer mobile wallet attention.

Primary Questions:

• What features do consumers want in a mobile wallet?
• Among the top financial institutions, mobile network operators, payments networks, and technology providers, which brands have garnered the most consumer trust in 2013?
• Which brands hold the highest consumer privacy protection ratings?
• Which brands do consumers rate as most innovative?
• How have trust, innovation, and privacy protection ratings changed over the past year?
• Which brands are winning mobile wallet mindshare according to the Javelin TIP model?
• Why are Apple, Google, Facebook, Amazon, and PayPal-eBay the brands to beat?

Companies Mentioned

Amazon

MasterCard

American Express

Microsoft

Apple

PayPal (eBay)

AT&T

Sprint

Bank of America

Square

Chase

Starbucks

Citibank

U.S. Bank

Discover

Verizon

Facebook

Visa

Google

Wells Fargo

• The consumer data in this report is mainly based on information collected from a random‐sample survey of 6,651 respondents collected online during January 2013.