Google’s Advancement to Become a Super App
- Date:February 17, 2021
- Author(s):
- Krista Tedder
- Report Details: 6 pages, 4 graphics
- Research Topic(s):
- Tech & Infrastructure
- PAID CONTENT
Overview
A simple mention in the Global Payments investment briefing provided insight into how embedded payments will be expanding through Google Advertising. Already a revenue powerhouse, Google's advertisements are wide reaching and cross many platforms. Providing consumers to purchase in the advertisement has implications for financial institutions and further necessitates digital top of wallet status. This report provides high level insights into the Google Ad embedded payments and recommendations for financial institutions on how to maximize embedded payments through Google.
Methodology
The data in this report was primarily collected in June 2020 from a random-sample survey of 2006 U.S. consumers. The consumer payment survey was conducted online with a margin of error at +/- 2.19%.
Learn More About This Report & Javelin
Related content
Cloud Vendors and What They Bring to Payments
Providers of cloud services have made strong plays for financial institutions in recent years, and accordingly, banks have begun migrating data and applications to the cloud rather...
Managing Cards as a Service
Companies that provide card-as-a-service (CaaS) offerings are flourishing under a range of descriptions. The overlaps among CaaS providers, banking-as-a-service (BaaS) providers, a...
Surveying the Payments Consultants: The Services Overview
The next wave of payment modernization is rolling in. Technology has emerged to power more advanced payment solutions, including real-time payments rails and open banking. It follo...
Make informed decisions in a digital financial world