Javelin Strategy & Research’s Jacob Jegher will speak at the American Bankers Association’s Annual Convention, taking place October 25-27, 2026, at the Salt Palace Convention Center in Salt Lake City. 

The event brings banking leaders together to discuss the industry’s future, including regulatory uncertainty, AI, risk management, and digital transformation.

During the session, “Beyond Rate: A Smarter Strategy for Deposit Growth and Customer Primacy,” Jegher and Matt Wilcox, Chief Banking Officer at Fiserv, will examine how changing deposit behavior and weakening signals of customer primacy are reshaping banking relationships. The conversation will explore ways banks can reduce reliance on broad rate promotions, identify attrition risk sooner, and connect small business payment capabilities to deposit growth and deeper customer relationships.

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