Why Wells Fargo Control Tower Signals the Future of Digital Banking
- Date:March 27, 2019
- Author(s):
- Mark Schwanhausser
- Report Details: 14 pages, 5 graphics
- Research Topic(s):
- Digital Strategy & Experience
- Digital Banking
- PAID CONTENT
Overview
This case study of Wells Fargo's Control Tower demonstrates an early attempt at empowering consumers to (1) know where and how their financial information is being used in and outside digital banking, and (2) manage access to that information, in the context of security and payments. Even with limited features, Control Tower shows that financial institutions can shift the tone of the conversation about security from “fear” to “control and confidence” by combining seemingly unrelated features into a centralized service. Using Control Tower as a model, Javelin describes three key principles that should guide digital bankers’ strategic and tactical quest for customer confidence, trust, and loyalty.
Learn More About This Report & Javelin
Related content
June 30, 2025
The Savings Continuum: A Digital Playbook to Help Savers Succeed
Javelin’s analysis of 21 savings features in mobile banking at five top banks—Ally, PNC, Truist, U.S. Bank, and Wells Fargo—found that FIs largely take a check-the-box, product-foc...
May 29, 2025
Risk, Reward, and Relevance: Connecting with Gen Z Investors
Gen Z is forcing the investment industry to reassess its digital strategies to profitably build client relationships, present investment options, design digital experiences, and in...
May 21, 2025
Senior Banking That’s Built for Families
Successfully serving “senior” consumers transcends strategies rooted in the conventional digital playbook and based on generational segments such as Gen Z, Gen X, and Boomers. Jave...
Make informed decisions in a digital financial world