‘New’ Moneyhawks: Highly Profitable and Engaged Customers Defining the Future of Banking

Three years ago Javelin identified a segment of tech-savvy, mobile-minded consumers whom bankers should covet: the Moneyhawks. The Moneyhawks — 13% of U.S. adults — have a demanding appetite for profitable banking products and services, are fueling the demand for anytime, anywhere access, and their cutting-edge digital expectations will shape how Americans will bank, pay, borrow, save, and buy for years to come. Now, Javelin and Greenwich Associates have deepened the analysis to develop profiles of four segments of consumers based not only on who they are and what they do, but also why they bank the way they do.

Companies Mentioned

Apple, Bank of America, BB&T, Capital One, Citibank, Citizens Bank, Intuit, JPMorgan Chase, U.S. Bank, Wells Fargo

Press Release

$1.1 Trillion in Deposits are at Risk Among Mobile-Minded Consumers With an Itch to Switch Banks