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  2. Webinars

Strategies for a Successful Zelle Rollout

  • Webinar Date: March 28, 2018
  • Time: 10:00 AM to 10:45 AM (PST)
  • Presented by :
  • Mark Schwanhausser
  • Research Topic(s):
  • Digital Strategy & Experience
  • Paid Content

These early months of Zelle’s official rollout will be a crucial test of how effectively financial institutions address critical challenges related to marketing, rough spots in the user experience, and gaps in important digital capabilities. Join Javelin to learn how banks and credit unions can positively influence the rollout, teeing up the P2P service as a trusted, habitual banking service woven into FIs’ money movement capabilities.

We will cover how to:

  • Best demonstrate Zelle’s competitive advantages while illustrating its benefits to the consumer
  • Balance spotlighting Zelle with promoting the FI’s brand
  • Meet customers’ expectations when they enroll and make their first transactions seamless
  • Prioritize investments to fill important feature gaps

NOTE: This is a client ONLY Javelin Advisory Services webinar. Please use your company email address to register for the webinar. We do not accept generic email addresses, such as yahoo and gmail 

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