One can’t deny that credit card rewards are one of the major reasons to acquire and spend on a particular credit card. Credit issuers face a peculiar problem with young consumers who prefer debit cards or prepaid cards and put off getting credit cards. Card issuers should explore using rewards as a primary lure to gain Millennials’ attention and share of wallet.
Join Javelin as we explore how issuers can identify those in search of credit and how to incentivize them with rewards in order to adopt and use credit cards.
During this webinar we’ll answer:
- Gen Y credit card acquisition patterns and rewards preferences
- Preferred rewards program types by age groups and rewards redemption frequency
- Identifying potential credit card users by cross-product ownership
*Please use your company email address to register for the webinar. We do not accept generic email addresses, such as yahoo and gmail.