Fintech Investing: 3 Trends to Watch in 2025

Venture capital investment in fintech is being gobbled up by AI startups, but the implications for players in the payments space is much more expansive. In the year ahead, look for strides to be made in marketing through payments, vertical software as a service with embedded finance, and the enablement of stablecoins and other digital assets. 

This Javelin Strategy & Research report takes the temperature of fintech VC and looks at the emerging areas of innovation for payments, with an eye toward how players in the space can use acquisitions, partnerships, and competitive edges to differentiate themselves in the market and solve problems for consumers. 

Key questions discussed in this Emerging trends report:

• Where is venture capital flowing in the fintech space in 2025?
• What are the most compelling areas of investment as it relates to payments?
• What capability areas will be most affected by these investments?

Companies Mentioned:

Amazon, Bridge, Chase, Google, Klarna, Mastercard, Microsoft, PayPal, Stripe