Customer Service Upgraded: Four Ways Digital Can Make Small-Business Banking Human Again
- Date:December 28, 2023
- Author(s):
- Ian Benton
- Report Details: 19 pages, 6 graphics
- Research Topic(s):
- Digital Banking
- Small Business
- PAID CONTENT
Overview
For small-business owners, banking is not just a series of transactions but also a pivotal part of their long-term business strategy and growth. They seek a banking partner that understands the intricacies of their business and can provide not only products and payments services but also guidance and support. This level of service requires a deep understanding of each business’s particular needs, combining data-driven insights with human empathy to deliver solutions that resonate on a personal level.
In this report, Javelin delves into four key opportunities for FIs to enhance the human-to-human connection and build a more personalized and effective customer service experience for their small-business customers.
Key questions discussed in this report:
- How are the customer service preferences of small-business owners evolving?
- What are the factors behind small-business owners’ persistent inclination to reach out for human interaction at their banks?
- How can financial institutions employ a smart combination of digital banking and human outreach to satisfy the needs of small-business owners and keep their trust?
Learn More About This Report & Javelin
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