SAN FRANCISCO, Calif., February 3, 2020 - As complex, high-impact fraud schemes have become more prevalent in the past several years, the core features of identity protection services are in many respects more valuable than ever before. Today, Javelin announced the winners of its 12th Annual Identity Protection Service Provider Scorecard. The scorecard provides the industry’s most comprehensive market research and analysis of direct-to-consumers identity protection providers. 

Sontiq's IdentityForce beat out the competitive field among premium direct-to-consumer products to rank at the top of this year’s scorecard. Overall leaders NortonLifeLock and IDWatchdog continued to deliver strong performances above their competition by providing leadership in prevention and resolution.

“As more products become free to consumers to use through their financial services provider, insurance, or employee benefits, the question remains as to how long consumers will be willing to pay if products do not continue to improve,” said Krista Tedder, Head of Fraud & Security at Javelin Strategy & Research. “For the first time, Javelin has provided feature by feature market adoption rates to demonstrate where solutions need to improve and what consumers find valuable.”

The 2019 scorecard evaluated 14 total vendors to identify the services which provide the best prevention, detection, and resolution capability for consumers. 

2019 Identity Protection Service Provider Award Category Leaders (listed alphabetically)
Prevention: ID Watchdog, NortonLifeLock, Sontiq
Detection: ID Experts, ID Watchdog, Sontiq
Resolution: ID Watchdog, NortonLifeLock, Sontiq


The accompanying 29 page scorecard report answers questions like what features and functionality are most valuable to consumers in the identity protection provider, which providers deliver the best value and which providers are not meeting consumer needs, and most importantly, what does the identity protection service provider industry need to do to meet market demands and deliver value.

Related reports

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About Javelin
Javelin Strategy & Research helps its clients make informed decisions in a digital financial world. It provides strategic insights for financial institutions, government, payments companies, merchants, fintechs and technology providers. Javelin’s independent insights result from a rigorous research process that assesses consumers, businesses, providers, and the transactions ecosystem. It conducts in-depth primary research studies to pinpoint dynamic risks and opportunities in digital banking, payments, fraud & security, and lending. Escalent acquired Javelin Strategy & Research in December 2019. For more information, visit https://www.javelinstrategy.com. Follow us on Twitter and LinkedIn.

About Escalent
Escalent is a top human behavior and analytics firm specializing in industries facing disruption and business transformation. Escalent acquired Javelin Strategy & Research in December 2019. As catalysts of progress for more than 40 years, Escalent tells stories that transform data and insight into a profound understanding of what drives human beings. And it helps businesses turn those drivers into actions that build brands, enhance customer experiences and inspire product innovation. Visit escalent.co to see how it is helping shape the brands that are reshaping the world.

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