Women present bankers with a conundrum. On one hand, women are more satisfied than men with mobile banking. Yet, they are less active customers — not only in mobile banking, but also online banking and a variety of financial chores. Gaps like this between satisfaction and usage underscore the need for financial institutions to understand better how women approach financial matters differently from men.

Join Mark Schwanhausser and Mary Monahan as they explore how financial institutions can tailor their digital banking services to appeal to women, with such questions as:

  • What financial services appeal to women?
  • How can financial services increase their engagement with women banking customers?
  • Which FIs achieve the highest satisfaction among women for mobile banking?