2024 State of the Industry: Commercial Prepaid Cards
- Date:February 15, 2024
- Author(s):
- Jordan Hirschfield
- Report Details: 17 pages, 8 graphics
- Research Topic(s):
- Prepaid
- PAID CONTENT
Overview
The commercial prepaid market should see moderate growth in coming years, with an increased opportunity for non-governmental products such as employee and health incentives in open-loop and closed-loop networks.
With this report, Javelin Strategy & Research continues its annual series on prepaid market trends. Overall, prepaid continues to represent a small but significant share of the overall commercial payments market. The consistency of that share provides stability for vendors offering commercial prepaid programs, and a continuation of high interest rates could create the potential for growth beyond Javelin’s current expectations.
Key questions discussed in this report:
- What is expected for each segment of the commercial prepaid market in 2024 and beyond?
- How will prepaid mechanisms retain value as large-scale government payments stagnate with lower cost-of-living increases?
- What are the specific inducements consumers prefer in the incentives market?
Learn More About This Report & Javelin
Related content
2025 Prepaid Holiday Preview: Gift Cards Could Provide Safe Harbor
With retailer preparations for the 2025 holiday shopping beginning in earnest, Javelin Strategy & Research highlights the chaotic retail environment, economic impacts on consumer c...
Javelin Prepaid Consumer Sentiment: 3-Year Trend Highlights
As Javelin’s research into consumer sentiment toward prepaid products completes its third year, the findings highlight relative stability in most products, and that’s significant i...
Prepaid Is Positioned to Bridge Gaps in Agentic Commerce
Announcements from Visa and Mastercard about the imminence of AI-driven purchasing agents that will act on behalf consumers have made a big splash. But underneath the dazzling view...
Make informed decisions in a digital financial world