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Ian Benton
Senior Analyst, Digital Banking
Ian Benton focuses on how financial institutions can build digital experiences that are integral to the success of their small business clients. Ian takes a data-driven approach to addressing key challenges facing the industry, including the threat and opportunity from fintechs, embedded finance, the development of faster payments, building services for freelancers and entrepreneurs, and the role of digital tools such as invoicing, cash-flow analysis, and bill pay in building daily engagement among business owners. Leading banks, credit unions, and financial technology providers have tapped Ian’s strategic insights through advisory services, custom reports, and webinar presentations.
Ian holds a Bachelor of Arts degree in History and English from the University of California, Davis, and a Master of Arts degree in International Policy from Middlebury Institute of International Studies at Monterey, California.
Latest Insights
Data Snapshot: Satisfaction with Primary FIs Is Plunging
Overall banking satisfaction among young adults has plummeted to 52%, falling from 64% since 2019. This trend—part of the Digital Banking Data Snapshot series—exposes shortcomings ...
Data Snapshot: Large Banks Are Earning ‘Primacy,’ But Customers’ Minds Are Increasingly Elsewhere
While most Gen Y and Gen Z consumers say a top-five bank is their primary provider, 62% of adults regularly turn to fintech apps such as Cash App, Venmo, Credit Karma, and Credit S...
Data Snapshot: The Nature of Work Is Changing
In these post-pandemic times, 38% of American professionals now engage in freelance work and must manage their complex financial lives with digital features and tools that are bett...
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