The Weakest Link: Changing Consumers’ Cybersecurity Behaviors
- Date:May 12, 2021
- Author(s):
- Tracy (Kitten) Goldberg
- Alexander Franks
- Report Details: 21 pages, 15 graphics
- Research Topic(s):
- Cybersecurity
- Fraud & Security
- PAID CONTENT
Overview
- How can consumer education campaigns successfully enhance consumer security practices and reduce fraud?
- What consumer perceptions about privacy can help financial institutions tailor programs that resonate with their customers and members, and ultimately change their behaviors?
- ow can financial institutions leverage trust to influence and guide consumer cybersecurity behaviors?
Companies Mentioned: Bank of the West, Republic Bank & Trust, SolarWinds, Verizon, Wells Fargo
Methodology
The data in this report was collected from a random-sample survey conducted in June 2020 of 2,006 U.S. consumers. The margin of error is 2.19 percent.
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